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Our core range is designed to help you:
• Maximise your sales through effective product choice.
• Maximise profitability through an optimised range based on sales, value and profit.
• Avoid clutter in the pharmacy and help rationalise your product range.
• Improve customer satisfaction through availability of their favourite brands.
• Improve retail layout and merchandising through effectively categorising products.

Choosing the right products to include in your range can be a minefield with so many brands
and product variants available; knowing which will perform in your pharmacy can be a
challenge.

As a result, the average pharmacy will usually display more than 5,000 retail products; but
80% of retail sales are actually generated from just 1,000 products within the range.

Help is at hand! Core range is a list of the top-selling lines within independent pharmacy,
taken from the EPoS data from a broad spectrum of pharmacies across the country. It is
designed to help you rationalise your range and choose the best-selling lines to include on
your shelves.
Tips for implementing the perfect product range

Using core range can be daunting but we’re here to help. Our most valuable piece of advice is
to start small and not become overwhelmed by trying to tackle all your shelves at once.
1. Read and digest core range – It’s good to get a feel for the product listings and top sellers
within each category. It’s very likely that you will recognise most if not all of the brands and
if you have your own EPoS you may notice some trends between our core range and your
sales data.
2. Start small, with a single category, a category which only consists of a couple of shelves so
it is easy to pull apart without having too much of an impact on the rest of your pharmacy.
Consider this initial category your test subject. You may want to choose a category where
you’ve noticed there’s not much movement in sales or customers simply pass by.
3. Before you review the core range, take an objective view of the display; is there anything
you would change immediately?
4. Remove any handwritten, shabby or Day-Glo pricing/point of sale material. We have a
range of point of sale available to use in your monthly member support pack, and available
to order via www.numarknet.com/products.
5. Using core range, identify the best sellers within the category you have chosen and replace
slow sellers that you have identified (i.e. not in core range or with very low rate of sale on
your EPoS).
6. Make sure you are offering your customers a variety of formulations. For example, when
looking at pain relief, ensure you have paracetamol and ibuprofen, in tablet, caplet,
liquid and soluble tablets form. This caters for a wider market and ensures you have a
formulation available for all requirements.
7. Remember to dust your products and shelves to keep the retail environment clean.
8. Monitoring your progress is an integral part of the process. Where possible, check your
sales data from the previous three months before making any changes to your shelves and
monitor your data following any changes you make so you can see the difference that core
range is making.
9. Keep your products up to date. We will be updating our core range every 12 months, so
check back with us to see what’s changed and ensure you always have the top selling
products on your shelves.

Our latest core range is now
available for you to download via
www.numarknet.com/corerange

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P4403.59-V46_Numark Magazine December 23.indd 33
P4403.59-V46_Numark Magazine December 23.indd 33 15/11/2023 15:29:00