Page 41 - P4403.14-V111 December OTC Magazine 2025 NI_Neat

MEDICATED SKIN / SKINCARE 41

E45 Itch Relief Cream

Scientifically proven to provide
#1 Skin caused by eczema, dermatitis
effective relief for itchy skin
Treatment Brand* and scaling skin.

Cracked and itchy skin are two
of the most common symptoms
associated with sensitive skin

E45 Itch Relief
Gel & Coolmousse

Cools & Soothes itchy
skin in under 60 seconds

E45 Itch Relief Cream contains lauromacrogols and urea.
For the treatment of pruritus, eczema, dermatitis and scaling skin
conditions. GSL. Licence holder: Karo Pharma AB, Box 16184,
103 24 Stockholm, Sweden. Refer to SmPC before prescribing.
Information about this product, including adverse reactions,
precautions, contraindications and method of use can be found at
https://www.medicines.org.uk/emc/product/378/smpc
*Nielsen Discover OST, Unit Sales, Total Coverage, MAT 27.09.2025.

Buying Trade
Product Size Price/ RRP Offer POR Pip Code
%
Single %
E45
E45 body lotion moisturising 200ml 200ml £2.62 £4.76 18% 34% 248609
E45 body lotion moisturising 500ml 500ml £5.20 £9.44 19% 34% 2132850
E45 cream 50g 50g £2.10 £3.59 19% 30% 80572
198523
E45 cream 125g
Save E45 cream itch relief 50g 125g £3.66 £6.29 19% 30% 2646818
29%
50g
£5.39
£3.21
19%
Up Off E45 cream pump itch relief 500g 100g £15.74 £26.99 19% 34% 2820439
£8.54
£4.71
To21%
E45 cream itch relief 100g
19%
500g
2853331
30%
Trade E45 cream emollient wash 250ml 200ml £3.67 £6.29 14% 30% 2380038
250ml
19%
E45 dry scalp shampoo 200ml
30%
3202256
£6.74
£3.93
E45 emollient bath oil 500ml 500ml £5.50 £9.44 19% 30% 2380053
E45 emollient shower cream 200ml 200ml £3.41 £6.29 21% 35% 2731412
04/11/2025 16:43:06
P4403.14-V111 December OTC Magazine 2025 NI.indd 41 04/11/2025 16:43:06
P4403.14-V111 December OTC Magazine 2025 NI.indd 41