Page 4 - P5429.1 V1 Numark Own Brand Proposition Book FINAL VERSION
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10 TO DRIVE
10 categories to drive OTC sales.
To maximise your
We’ve prioritized the products from each category These are the top 10
sales, stock a number of
key categories in below, focusing especially but all categories are
terms of their on the top 5 categories. still important.
importance.
TOP CATEGORIES
Ranking Category Category Size Category Growth
1. Pain Management £831m 2.6%
2. Cough & Cold £680m 1%
3. Gastro £424m 6%
4. Allergy £206m 12%
5. Children’s Meds £198m 1%
6. Vitamins 7. Eyes, Ears & Mouth 8. Female Health & Hygiene
9. Family Planning 10. First Aid
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P5429.1 V1 Numark Own Brand Proposition Book FINAL VERSION.indd 4
