Page 13 - P4403.14_V90_YOUROTC_Book MARCH_2024 Northern Ireland. (1)

IN THE KNOW: LOWER GASTRO (GI) CATEGORY 13
OWN BRAND 13

Managing the category

The lower GI category needs to range a variety of products that support common
conditions that can be treated with over the counter medicines.
As well as the core gastro-intestinal category, there are often also a selection of more
naturally derived products to support overall gut health that will often sit within your
vitamins, supplements and alternative remedies category.

Planogram Suggestions

• Get the most out of your GI category by utilitising our suggested planogram.
• Ensure you are including best sellers and key products.
• Lead in with big grand products, this helps customers identify the subcategory that they are looking for.