Page 38 - P4403.14_V93_YOUROTC_Book JUNE_2024_NI
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38  PERSONAL CARE













                                                                                                                                  IT TAKES LIGHT A BILLION TIMES BRIGHTER THAN THE SUN…
                                                                                 SENSODYNE                                        AND A MACHINE THE SIZE OF 8 FOOTBALL PITCHES…
                                                                                 REPAIR &                                         TO SEE HOW DEEP OUR NEW FORMULATION GOES

                                                                                 PROTECT –

                                                                                 ADVANCED

                                                                                 SCIENCE,

                                                                                 DEEP REPAIR             *






                     The optimised formulation of Sensodyne Repair & Protect Deep Repair contains NovaMin technology:
                            Builds a strong and deep repairing  layer inside the tubules of sensitive teeth
                                                       *
                            Clinically proven for long-lasting protection  against dentine hypersensitivity 2-4
                                                              **
                     *forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
                     **with twice-  daily brushing
                    Discover the science of sensitivity                                                                                                Proven by science Sensodyne Repair & Protect Deep Repair
                     For the first time, using the Synchrotron machine at the European Synchrotron Research Facility in Grenoble,      The #1 dentist recommended toothpaste brand for sensitive teeth            †
                     France, we have been able to visualise how Sensodyne formulations affect dentine occlusion over a period of time.
                                                                                                                                                SENSODYNE REPAIR & PROTECT - ADVANCED SCIENCE, DEEP REPAIR*
                    Visualisation of deep tubule occlusion 1


                                                                                                PROVEN BY SCIENCE,
                                                                                                  PROVE IT IN LIFE
                                                                                              FIND OUT MORE BY REGISTERING TO
                                                                                              WWW.HALEONHEALTHPARTNER.COM



                    This visualisation shows the average occlusion depth computed over 2-3 samples per
                    formulation (~1500 tubules/sample) assuming continuous occlusion from the top.
                    References: 1. In vitro report number G7322/014; Occlusion depth measurements and visualization of Sensodyne
                    Repair & Protect Deep Repair using synchrotron X-ray Tomography and Focused Ion-beam Scanning Electron
                    Microscopy; 2020. 2. C Hall et al. J Dent 2017; 60: 36-43. 3. Haleon data on file, RH01748. Nov 2013. 4. C Hall et al.
                    J Dent Res 96 B: 062 BSODR, 2017.                                                                             †64% of 200 surveyed dentists, 2022 (contact mystory@haleon.com for verification)
                                                                                                                                  *forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
                    Trademarks are owned by or licensed to the Haleon group of companies. PM-UK-SENO-22-00030







                                     Up To

                                    29%

                                    POR

                                                                                               Buying
                                                          Product                          Size  Price/  RRP  POR    Pip Code
                                                                                                          %
                                                                                               Single
                                                          SENSODYNE
                                                                SENSODYNE PRONAMEL DAILY PROT TP  75ml  £2.52  £4.25  29%  320-7859
                                                                     SENS RAPID RELIEF WHITNG MD  75ml  £2.51  £4.25  29%  404-7205
                                                                   SENSODYNE REPAIR & PROTECT TP  75ml  £3.02  £5.10  29%  359-4702
                                                                    SENSODYNE TP COMPLETE ORIG           75ml  £1.27  £2.12  28%  373-3474



         P4403.14_V93_YOUROTC_Book JUNE_2024 NORTHERN IRELAND.indd   38                                          15/05/2024   10:04:15
         P4403.14_V93_YOUROTC_Book JUNE_2024 NORTHERN IRELAND.indd   38
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