Page 15 - The Perfect Balance_Adaptable Concepts for Retail_Neat
P. 15
THE PHOENIX GROUP STANDARDS
AND APPROACH TO PHARMACY SHOPFITTING
BENU 2.0: As our flagship concept, adherence to the specified technical details and guidelines is essential.
To maintain consistency with brand values and leverage economies of scale at a European level,
group-approved suppliers must be utilized.
BENU Light: Countries are encouraged to achieve cost efficiencies locally by collaborating with local suppliers,
while aligning with PHOENIX group’s general procurement principles.
Support & Documentation: Concept manuals are available upon request. For detailed technical
specifications or further assistance, please contact the Concepts and Shopfitting Team within
the Customer and Channels Competence Centre.
CONTACT DETAILS:
Tim Marzenell Nina Dann
Channel Excellence Manager – Master of Arts · Innenarchitektin
Retail International Shopfitting
PHOENIX Pharma SE PHOENIX Pharma SE
Pfingsweidstraße 10-12 Pfingsweidstraße 10-12
68199 Mannheim 68199 Mannheim
Germany Germany
Phone: +49 621 8505 584 Phone: +49 621 8505 8520
Mobil: +49 151 57687729 Mobil: +49 160 5380541
14 t.marzenell@phoenixgroup.eu n.dann@phoenixgroup.eu 15
