Page 15 - The Perfect Balance_Adaptable Concepts for Retail_Neat
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THE PHOENIX GROUP STANDARDS


 AND APPROACH TO PHARMACY SHOPFITTING







 BENU 2.0: As our flagship concept, adherence to the specified technical details and guidelines is essential.
 To maintain consistency with brand values and leverage economies of scale at a European level,
 group-approved suppliers must be utilized.


 BENU Light: Countries are encouraged to achieve cost efficiencies locally by collaborating with local suppliers,
 while aligning with PHOENIX group’s general procurement principles.


 Support & Documentation: Concept manuals are available upon request. For detailed technical

 specifications or further assistance, please contact the Concepts and Shopfitting Team within
 the Customer and Channels Competence Centre.








                                                                                    CONTACT DETAILS:

                                                                                    Tim Marzenell                        Nina Dann
                                                                                    Channel Excellence Manager –         Master of Arts · Innenarchitektin
                                                                                    Retail                               International Shopfitting

                                                                                    PHOENIX Pharma SE                    PHOENIX Pharma SE
                                                                                    Pfingsweidstraße 10-12               Pfingsweidstraße 10-12
                                                                                    68199 Mannheim                       68199 Mannheim
                                                                                    Germany                              Germany
                                                                                    Phone: +49 621 8505 584              Phone: +49 621 8505 8520
                                                                                    Mobil: +49 151 57687729              Mobil: +49 160 5380541
 14                                                                                 t.marzenell@phoenixgroup.eu          n.dann@phoenixgroup.eu                 15
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