Page 104 - P4403.14-V109 October OTC Magazine 2025 (print) 1

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104 TOILETRIESODUCTS
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Merchandise by need state, for example when
merchandising dental, group dental floss,
mouthwashes, toothpaste and denture
products together.

Brand block within the different subcategories for
maximum impact

Men’s and women’s products should be defined within
the subcategories e.g within body sprays, ensure there
is a clear area as to where the men’s body sprays
are housed

Group bars and liquid soaps together, these act as a
marker for the washing and bathing category, move
into shower gels then bath products such as
bubble bath

Specialist bathing products such as salts should be
positioned last in flow after general bathing products to
distinguish them from the wider range

House categories such as Baby and Personal Care
further down the fixture, customers will actively seek
out these products whereas washing and bathing,
hair care and similar are more impulsive so should be
positioned at eye level to encourage browsing – eye
level is buy level!

Key Takeaways: Merchandise by need state followed
by brand | Differentiate between men’s and women’s
products | House more targeted ranges further
down the fixture to promote perusal higher up within
moregeneral categories

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