Page 62 - P4403.14-V111 December OTC Magazine 2025 - Digital 1

62 MEDICATED SKIN / SKINCARE

E45 Itch Relief Cream

Scientifically proven to provide
#1 Skin caused by eczema, dermatitis
effective relief for itchy skin
Treatment Brand* and scaling skin.

Cracked and itchy skin are two
of the most common symptoms
associated with sensitive skin

E45 Itch Relief
Gel & Coolmousse

Cools & Soothes itchy
skin in under 60 seconds

E45 Itch Relief Cream contains lauromacrogols and urea.
For the treatment of pruritus, eczema, dermatitis and scaling skin
conditions. GSL. Licence holder: Karo Pharma AB, Box 16184,
103 24 Stockholm, Sweden. Refer to SmPC before prescribing.
Information about this product, including adverse reactions,
precautions, contraindications and method of use can be found at
https://www.medicines.org.uk/emc/product/378/smpc
*Nielsen Discover OST, Unit Sales, Total Coverage, MAT 27.09.2025.

Buying Trade
Product Size Price/ RRP Offer POR Pip Code
%
Single %
E45
E45 body lotion moisturising 200ml 200ml £2.62 £4.76 18% 34% 248609
E45 body lotion moisturising 500ml 500ml £5.20 £9.44 19% 34% 2132850
E45 cream 50g 50g £2.10 £3.59 19% 30% 80572
E45 cream 125g 125g £3.66 £6.29 19% 30% 198523
E45 cream 350g 350g £6.55 £11.24 19% 30% 2799146
E45 cream itch relief 50g 50g £3.21 £5.39 19% 29% 2646818
E45 cream itch relief 100g 100g £4.71 £8.54 19% 34% 2820439
E45 cream pump itch relief 500g 500g £15.74 £26.99 19% 30% 2853331
E45 itch relief coolmousse 100ml 100ml £4.97 £8.99 23% 34% 4232294
E45 itch relief gel 100ml 100ml £4.97 £8.99 23% 34% 4232229
E45 cream emollient wash 250ml 250ml £3.67 £6.29 14% 30% 2380038
3202256
Save E45 dry scalp shampoo 200ml 200ml £3.93 £6.74 19% 30% 2380053
500ml
30%
£5.50
E45 emollient bath oil 500ml
19%
£9.44
E45 emollient shower cream 200ml
Up Off E45 JUNIOR foaming bath milk 500ml 200ml £3.41 £6.29 21% 35% 3034113
2731412
To23%
£6.74
19%
30%
500ml
£3.93
Trade E45 cream daily protect face 50ml 200ml £3.66 £12.59 19% 30% 4067229
E45 spray lotion daily 200ml
£6.29
30%
4255782
£7.37
19%
50ml
E45 cream face night cream 50ml 50ml £7.90 £13.49 19% 30% 4255790
E45 Repairing Hand Cream 50ml 50ml £3.14 £5.39 19% 30% 4337275