Page 17 - Theoretical and Practical Interpretation of Investment Attractiveness

T. M. Smaglyukova’s group of factors that determine the investment attractiveness of
regions includes:
political; innovative;
Social; production;
economic; work;
environmental; finance;
infrared; investments;
legal, criminal; raw thing is a resource.
According to him, the level of investment risk can be analyzed using all the factors
mentioned. To assess the level of investment risk at the network level, political, social,
infrastructural, legal and criminal, innovative and resource factors were excluded from this
list. This is explained by the fact that they do not have sufficient influence on the formation
of the analyzed indicators.
It is considered inappropriate to include the same indicators in both regional and
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sectoral factors of investment attractiveness.
Considering the factors influencing the formation of a favorable investment
environment in a country/region, it should be noted that the general appearance of the state in
terms of investment attractiveness in the world community is of great importance. The
strategy of increasing the investment influence of the state is of great importance for attracting
foreign direct investment .
Based on the experience of 50 industrialized and developing countries, the study shows
that investment marketing expenditures contribute to the growth of foreign direct investment.
In this study, the net present value (discounted) value of each dollar spent on a promising
investment lever is $4 proved.
Research conducted by individual investment agencies shows that the most effective
investments are those made in a particular industry with an active marketing strategy
developed for specific potential clients of that country.
At the end of 2020, the volume of investment in fixed assets decreased by 8.2% in real
terms compared to 2019 and amounted to 202 trillion organized sum. The volume of
investments financed from centralized sources decreased by 34.9% to 39.3 trillion amounted
to sum.
in the volume of state-guaranteed foreign investments, the share of investments
financed from the budget is 33.6%, and TTZ funds - 75.7%. ( in 2020 ), the volume of foreign
direct investment decreased by 32.7% (excluding unsecured foreign loans) and amounted to
$2.9 billion (in dollar equivalent, the decrease reached 33.8%).
Non-guaranteed external loans increased by more than 1.6 times (from $2.4 billion to
$3.5 billion) compared to the same period last year due to the implementation of investment
projects in the following industries, including:
NKMK - $636.5 million;

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Smaglyukova T.M. General approaches to the formation of regional investment policy // Modern problems of science. –
2014. – No. 1.
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