Page 251 - Theoretical and Practical Interpretation of Investment Attractiveness

the involvement of politicians in the development of entrepreneurship
continuity of policies that serve development
presence of important national and international institutions in the
area
regional leadership in entrepreneurship development
cooperation of regional institutions on a national and international
scale
the power of trade unions
professional management
knowledge of foreign languages by employees of public institutions
existing and updated comprehensive offers for investors
• availability of higher education institutions and research centers
• existence of business and technological incubators
• technology transfer centers
• high technologies of regional products
• diversification of production quality
• development of high-tech industries
• innovation of regional products and services
• knowledge-based economy
• cooperation of scientists and entrepreneurs
Technological and
• attitude of the regional society to innovations
innovative
• intellectual capital structure
• research and development costs in the area
• legal protection of innovative solutions
• support of regional innovation system
• implementation of regional innovation strategies
• creation of pro-innovative relations between regional society and
investors
• state of research infrastructure
• implementation of new technologies
• climatic conditions
• land relief
Natural • available natural resources
• convenient geographical location
• improvement of natural resources management
• regional brands in the national and international arena
• branding and attractiveness of regional products and services
Reputation
• the image of the area according to the general public opinion
(image)
• creating a sense of loyalty to the area
• experience and opinions of existing investors

248