Page 3 - E-Modul E-Commerce

DAFTAR ISI

KATA PENGANTAR ............................................................................................................... i

DAFTAR ISI............................................................................................................................. ii
DAFTAR TABEL ................................................................................................................... iv

DAFTAR GAMBAR ................................................................................................................ v
GLOSARIUM ........................................................................................................................... vi

..................................................................................................................... 1
PENGENALAN E-COMMERCE .......................................................................................... 1

A. Tujuan Pembelajaran ............................................................................................................. 1
B. Uraian Materi .......................................................................................................................... 1

1. Definisi E-Commerce ........................................................................................................... 1
2. Klasifikasi E-Commerce ...................................................................................................... 2

3. Manfaat e-commerce di industri tata rias dan kecantikan .............................................. 4
4. Perbedaan e-commerce dan toko fisik ............................................................................... 6

C. Ringkasan ................................................................................................................................ 7
D. Latihan ..................................................................................................................................... 9

................................................................................................................. 10
MENGENAL PELUANG BISNIS KECANTIKAN MELALUI E-COMMERCE ......... 10

A. Tujuan Pembelajaran ........................................................................................................... 10
B. Uraian Materi ........................................................................................................................ 10
1. Peluang E-commerce di Industri Kecantikan ................................................................. 10

2. Menentukan Target Pasar Kecantikan ........................................................................... 12
3. Menentukan Produk yang Menarik bagi Pasar .............................................................. 14

4. Studi Kasus Sederhana: Bisnis Kecantikan di E-commerce .......................................... 16
C. Ringkasan Materi .................................................................................................................. 17

D. Latihan ................................................................................................................................... 18
................................................................................................................. 19

MEMBANGUN BRAND DAN IDENTITAS TOKO ONLINE ........................................ 19
A. Tujuan Pembelajaran ........................................................................................................... 19

B. Uraian Materi ........................................................................................................................ 19
1. Pentingnya Brand dalam Bisnis ....................................................................................... 19

2. Membuat Identitas Visual Bisnis Kecantikan ................................................................. 22
C. Ringkasan Materi .................................................................................................................. 30

D. Latihan ................................................................................................................................... 32
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