Page 361 - 20230703_IGAI_MNG_Prototipo
P. 361

Event communication

                                                      Midday briefing

                                                      projection backdrop








            The screen in the press room is mainly seen as a presentation   The red rectangle corresponds to the “safety area” which
            tool for journalists in the press room. When designing the   means that it is the most important part of your backdrop. This
            graphics for the projection, the outcome of video and photo   part follows the cameras and pictures’ angles.
            coverage should as importantly be considered.     In this area are mandatory:
                                                              •   the European Commission logo
                                                              •   the Hashtag


































            Dark colours work better than light colours. Avoid white / light
            blue and grey. Having a light background could give a dark
            shadow on the face of the speaker



































                                                           146
   356   357   358   359   360   361   362   363   364   365   366