Page 12 - E-NOTE 120-converted
P. 12

INCREASE IN SUPPLY

                   •  SHIFT TO THE RIGHT

                   •  DUE TO INCREASE NO. OF SELLER

                   •  MARKET SURPLUS
                   •  EQUIL P DECREASE Q INCREASE




               DECREASE IN SUPPLY

                   •  SHIFT TO THE LEFT

                   •  DUE TO INCREASE IN PRICE OF INPUT
                   •  MARKET SHORTAGE

                   •  EQUIL P INCREASE Q DECREASE



               BOTH DEMAND & SUPPLY CHANGES IN SIMILAR PROPORTION

















               BOTH DEMAND & SUPPLY CHANGES IN DIFFERENT PROPORTION
















               PRICE CEILING


                   •  TO PROTECT THE WELFARE OF CONSUMER
                   •  GOV THINK PRICE TOO HIGH; FESTIVAL SEASON

                   •  ADV: THE PRICE IS AFFORDABLE, CONTROL INFLATION
                   •  DISADV: CREATE SHORTAGE OF PRODUCT; ILLEGAL OR BLACK MARKET
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