Page 9 - Pengantar Ilmu Komunikasi

E. Komunikasi Sebagai Produk Dari Budaya ····································· 193
F. Persepsi, Stereotip dan Prasangka ················································ 195
G. Rangkuman Materi ········································································ 201
BAB 12 MAKNA DAN TANDA DALAM PROSES KOMUNIKASI ·················· 205
A. Pendahuluan ·················································································· 206
B. Pesan, Tanda, Makna, dan Keterkaitannya ··································· 208
C. Konsepsi Dasar Mengenai Komunikasi ·········································· 213
D. Bahasa dan Makna Dalam Komunikasi ·········································· 214
E. Makna Sebagai Substansi Komunikasi ··········································· 216
F. Rangkuman Materi ········································································ 220
BAB 13 PROFESI KOMUNIKASI STRATEGIS ············································ 225
A. Pendahuluan ·················································································· 226
B. Masa Depan Profesi Komunikasi Dalam Media Promosi
di Era Digital dan Pandemi Covid-19 ············································· 228
C. Pergeseran Paradigma Bisnis dan Strategic Untuk Berbuat
Baik Dalam Penggunaan Media Sosial ··········································· 229
D. Konsekuensi Perubahan Kebiasaan Pada Profesi di Media
Promosi Komunikasi ······································································ 232
E. Rangkuman Materi ········································································ 237
BAB 14 PROFESI KOMUNIKASI MEDIA ················································· 243
A. Pendahuluan ·················································································· 244
B. Interpretasi Komunikasi ································································ 245
C. Media Sebagai Alat Informasi ························································ 247
D. Public Relations Sebagai Profesi Kekinian ····································· 249
E. Kolaborasi Publik Relations-Hospitality (Pelayanan Prima) ·········· 255
F. Rangkuman Materi ········································································ 261
GLOSARIUM ························································································ 264
PROFIL PENULIS ··············································································· 274l;/

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