Page 50 - BOSC-P Vodafone Apr 2017
P. 50

Building Blocks










                                                                                                      Market Insight
                   What’s Driving Your Customer’s Market?
                                                                                                      (PEST Analysis)



                   How Well Equipped Are They To Respond                                     Customer SWOT/BMC Analysis
                                    Positively?



                  Who Are The Key Stakeholders & Decision                                        Buyer Profiles & Needs
                                      Makers?                                                     (Stakeholder Analysis)
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