Page 41 - BOSC-P
P. 41

Building Blocks                                             Market Insight
                                                           (PEST Analysis)
            What’s Driving Your Customer’s Market?
           How Well Equipped Are They To Respond    Customer SWOT Analysis

                                 Positively?         Buyer Profiles & Needs
           Who Are The Key Stakeholders & Decision     (Stakeholder Analysis)

                                   Makers?
   36   37   38   39   40   41   42   43   44   45   46