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The 5 steps for a successful ‘XaaS’


       B2B Renewal/Upgrade/TTU












                                                                                                                                Think of a renewal as a new sales
                                                                                                                                                    opportunity




                                                                                                           Intelligent                         Set baseline measures
                                                                                                     account planning                            Plan for reporting on

                                                                                                                                                            outcomes

                                                                        Build the process                             Purchase or outcome
                                                                           into your CRM
                                                                                                               Customer’s execution mode


                                              Soft & Business                         Identify metrics (CSFs &

                                              Skill Excellence
                                                                                                        KPIs)




                  Have a process                             Understand customer
                                                                business priorities







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