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PESTLE analysis – private sector
• Extremely Complex Business across the globe
• Need for standardisation across the business – IT, process and
compliance
• Need to use Technology to keep up with competition – AI, IOT, OT
• Brand protection – best practice in all areas of the business
• Sustainability – change business model and behavior
• Move from Linear economy model to circular
• Maintain Brand leader status
• Continue to grow through acquisition
• Attract and retain the best employees
• Try new business models – move to selling direct
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