Page 28 - FASTIT v2

A caution on digital leadership

Digital leadership is NOT a replacement for IT leadership. Rather it:

• Ensures that the business is answering the digital business strategy question
• Ensures that the company (or public-sector agency) is positioning

itself to win in an increasingly digital world
• Builds, acquires and divests the company or agency’s portfolio

of business units (and the products and brands in each)
• Adapts sources of competitive advantage and marketing

positions
• Builds new partnerships, routes-to-market and platforms

This is more about adapting all business leadership to the digital
context than simply a matter of IT leadership