Page 37 - CSAM 2.3
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Compelling Reason to Buy?

    Buyers Share           Enterprise Responsibilities
Compelling Reasons  - Seeking innovation for corporate growth

         To Buy       - Need to communicate better globally
                        - Looking for new cost efficiencies

                                                                        Horizontal Functions
                                                              - Need to reduce Functional Complexity

                                                                           - Must reduce costs
                                                                 - Must reduce Decision Cycle Time

                                   Vertical Functions
                      - Need to Increase Employee Productivity

                         - Must get Closer to their Customers
                          - Must Streamline the Supply Chain
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