Page 2 - HCS-CC
P. 2
Objectives
• Have a clear understanding of the new selling behaviors needed to sell cloud based collaboration
solutions such as Contact Center as a Service.
• Be able to successfully position and sell CCaaS in the context of a customer’s needs and objectives.
• Build a business case for a typical CCaaS customer from a chosen market sector.
• Successfully engage with critical buyers of CCaaS solutions.
• Understand the importance of a consultative outcome-based approach when selling CCaaS.
• Understand typical customer objections and know how to defeat them
• Successfully build a value proposition for key CCaaS buyers
