Page 10 - 20210310_CCAP Phase 2-Sales Sessions_Singapore_Umbrella_P2a
P. 10
Customer cloud & XaaS journey – 4 Stages/8 Steps
CLOUD 01. DISCOVER CLOUD VALUE
VALUE
ANALYSIS 02. DEFINE CLOUD VALUE
VALUE DISCOVER
ADVOCACY CLOUD
VALUE
CLOUD 03. DELIVER CLOUD VALUE
CHURN & DEFINE VALUE
CHURN CLOUD
VALUE
DELIVERY 04. CLOUD VALUE REALIZATION
PARTNER
CLOUD
EMPOWERMENT
CYCLER
VALUE DELIVER
VALIDATION CLOUD CLOUD 05. VALUE GROWTH THROUGH CLOUD
VALUE
ADOPTION 06. VALUE VALIDATION & EVALUATION
VALUE CLOUD
GROWTH REALIZATION
CLOUD 07. CLOUD/XaaS CHURN & RETENTION
VALUE
STICKINESS 08. VALUE ADVOCACY
10 © 2020 Citrix | Confidential
