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Tagging • The Situation: Somebody already using RFID,
so we’re not selling the use case, they’re
already doing it!

• Their Motivation: Cost savings?

• $10 BLE tag vs $100 RFID tag

• Your Proposition: We’re selling a better way
of doing it

• Benefits: More manageable, more scalable,
better cost management,

lower TCO, more business value from the

infrastructure…

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