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Understand the personas, discover the opportunities

Line of business IT manager needs Operations manager
manager needs needs

• Needs to understand visitor behavior • Wants enterprise integrations and data export • Needs to optimize operations
• Wants to curate experiences • Needs to gain centralized management • Needs to improve employee productivity
• Needs to improve customer acquisition and • Meets data privacy and compliance guidelines • Needs to drive efficiencies
loyalty • Needs reliable end-to-end monitoring • Wants to reduce manual processes and
• Wants to boost customer satisfaction and SLAs save cost
• Needs to prove IT investment benefits to
the business

Conversation starters

Do you know what is happening at your physical What tools to you use to locate critical devices? What behavioral trends do you see happening at your
spaces? property or campus?
How do you acquire and engage with customers How are you driving outcomes for your physical What’s your process for identifying and locating assets
contextually? business? onsite?

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