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Delivering customer value with Citrix Cloud Services

HOW to deliver IT and business outcomes directly to customers to customers via your partners

We can now ”translate”
the outcomes into “Providing the best possible
monetary value and in service ever for our customers.”
order to integrate these
into the winning TCO to
the customers
The first real step on the journey to

“servitization”, is executive buy-in.
• find out what each stakeholder cares about
1. Select a 2. Choose a 3. Pick a 4. List the 5. Create list of
specific Citrix specific feature specific LoB interests of business outcomes for • what the defined vision for the customer is
Simple Cloud Services with it’s stakeholder your chosen your selected • how to connect both back to your service
solution benefits such as HR stakeholder stakeholder
five step value
process Publishing Manage
Citrix Workspace See examples in the
secure apps HR Director resources,
Premium Plus left box below: If you’re offering an outcome, but not
in minutes recruiting
articulating the value of what that outcome is
and how you’re providing it, you’re missing an
Based upon the outcomes, opportunity. Outcomes are more than just
further “sleeping budgets”
can be identified to “results,” they are the larger, more meaningful
optimize the TCO and business impacts that drive overall success.
make it even more
compelling

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