Page 11 - CDSSa
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Changing Customer Demands







                                                                                                            “I don’t want to build, I want to


        “I’ll pay as I consume not upfront”                                                                 consume”





                          “Your complexity is not my problem


                          and I won’t pay for it”





         “Sell me an outcome, not a technology”






         “Align your offers to my business


         problems, not your organisational


         structures or goals”






                                       “And by the way, I’m not the IT department”





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