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Mobility Example




         Expanding the Customer Value


                Deliver Personalized
                  and Differentiated           Workplace utilization         Transform the customer
               Mobile Services, while          insights to maximize                experience                              July Systems ISV that has leveraged
                                                  real-estate and
                Predicting Customer          technology investments        Increase Brand and Wallet               1       API integration to a universal
                       Behavior
                                                                                                                           framework for simplified mobile app

                        July                        Reseller                                                               development in retail channels (across
                                                                                                                           all devices)
                    Systems                           (VAR)                       Reseller                         2

                         (ISV)                                                                                             Rifiniti - Automates data gathering,
                                                                                    (VAR)
                                                                                                                           analysis, and reporting to provide
                                                                                                                           powerful insights on workplace
                                                                                      App
                       Cisco                                                                                               utilization and employee mobility

                       EMSP                          Rifiniti                   Developer                                  Reseller - Together with Rifiniti is

                     Solution                           (ISV)                                                              creating a delivery ability to capture
                                                                                                                           the opportunity while upselling
                                                                                                                   3       additional mobility services



                                                   Mobility                                                                Built a mobility practice that drives
                                                                                                                           differentiated value of combining


                Access Points |  Wireless Controller |  CMX  |  Cisco ONE for Access                                       infrastructure design, deployment, and
                                                                                                                           application development

                          LOB                      CMO / CxO                            IT
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