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Customer cloud & XaaS journey – 4 Stages/8 Steps

01. DISCOVER CLOUD VALUE
CLOUD Understanding business & IT needs is crucial for success
VALUE
ANALYSIS 02. DEFINE CLOUD VALUE
Evaluation of outcomes and decision screening
VALUE DISCOVER
ADVOCACY CLOUD
VALUE
O3. DELIVER CLOUD VALUE
CLOUD
CHURN & DEFINE VALUE Pitching and final decision making around IT & LoB outcomes
CHURN CLOUD
VALUE 04. CLOUD VALUE REALIZATION
DELIVERY
PARTNER Deployment – speed, easiness, time to value are key to success
CLOUD
EMPOWERMENT
CYCLER
VALUE DELIVER 05. VALUE GROWTH THROUGH CLOUD
VALIDATION CLOUD CLOUD Growth begins when customers realize LoB & IT value to succeed
VALUE
ADOPTION 06. VALUE VALIDATION & EVALUATION

VALUE CLOUD Proving your value delivery (ROI) and leverage more value
GROWTH REALIZATION

07. CLOUD/XaaS CHURN & RETENTION
CLOUD
VALUE Monitoring of usage, churn and retention to understand customers
STICKINESS 08. VALUE ADVOCACY
Develop customer advocates and amplify success stories

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