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Examples

1. Quality insight helps us plan targeted sales campaigns

2. Provide clear guidance to partner & virtual teams

3. Demand gen creates topics for productive customer conversations

4. Understand who the new buyers are and what their drivers are

5. Industry information helps us become trusted advisors

6. Create sales efficiencies – ‘one to many’

7. Create sales motions; who, what, why, when

8. But what is it all useful for really?

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