Page 27 - IoT - Pilot
        P. 27
     Platforms help deliver IoT value
● Market-based platforms bring customers and suppliers together
   Examples: Amazon, eBay, Uber, Salesforce
● Ecosystems increase customer value the more they transact within
  the ecosystem
   Examples: Apple, Facebook, Microsoft
● SDKs provide the ability for customer, partners, competitors to extend
  the platform
   Example: Smartphone
● Case in point - Amazon
   Every system has an API so that any internal system can be externalised





