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Identify Goals and Objectives

                                                          Each team will be allocated a prospective
                                                          customer for which they will build a Business
                                                          Case for the remainder of the day

                                                          1. Read your case study thoroughly.

                                                          2. Identify possible critical business issues
                                                                for you target customer in each of the
                                                                following areas:

                                                                       Goals
                                                                       Initiatives
                                                                       Strategic Shifts

30 minutes have been allocated to this part of the exercise.

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