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Objectives

• Have a clear understanding of the new selling behaviors needed to sell cloud based collaboration
solutions such as Contact Center as a Service.

• Be able to successfully position and sell TC3 in the context of a customer’s needs and objectives.
• Build a business case for a typical TC3 customer from a chosen market sector.
• Successfully engage with critical buyers of TC3 solutions.
• Understand the importance of a consultative outcome-based approach when selling TC3.
• Understand typical customer objections and know how to defeat them
• Successfully build a value proposition for key TC3 buyers