Page 8 - Telstra Product Training
P. 8
Building Blocks:
Bringing It All Together
Territory and Account Planning
What’s Driving Your Customer’s Market Insight
Market? (PEST Analysis)
How Well Equipped Are They To Customer SWOT Analysis
Respond Positively?
Who Are The Key Stakeholders & Buyer Profiles & Needs
Decision Makers? (Stakeholder Analysis)
Delivering the Best of Cisco &
How Can Cisco Help The Customer Partner
React and Win in The Market? (CI Matrix & Our Value Proposition)
Effective Customer Engagement
What’s Your Engagement Plan? (Avention and LinkedIn Sales
Navigator)
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