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Platforms help deliver IoT value

● Market-based platforms bring customers and suppliers together
 Examples: Amazon, eBay, Uber, Salesforce

● Ecosystems increase customer value the more they transact within
the ecosystem

 Examples: Apple, Facebook, Microsoft

● SDKs provide the ability for customer, partners, competitors to extend

the platform

 Example: Smartphone

● Case in point - Amazon

 Every system has an API so that any internal system can be externalised