Page 10 - Cisco CloudCenter Driven Sales Bootcamp v1-5-2

Why a Different Approach to Selling?

• Business Outcomes Sales

• Technology commoditize and consumerization, new capabilities
driving innovation

• Customers looking to benefit from new, more flexible
consumption models

• Customers want solutions addressing specific outcomes –paying
for capabilities based on outcomes instead of ”inputs”

• Business transformation is dictating the CIO become a key
(business) partner, providing value beyond core IT and
networking

© 2018 Engage ESM All Rights Reserved