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Exceed a SWOT 

                                         Enable Customer Conversations





                          P            Political:  Is there political situations that can impact the

                                       Customer’s business?

                          E            Economic: What are the prevalent economic factors effecting the
                                       Customer's business?


                          S            Social: Impacts on Society or how Society sees the Customer



                          T            Technological: What disruptions will affect the Customers’ view

                                       of this investment?

                          L            Legal:  Are there any current laws that regulate the customer or

                                       can there be any future change in laws related to their business?

                          E            Environmental:  What are the environmental concerns or
                                       benefits effecting decision making?





             © 2016 Engage ESM All Rights Reserved                                                                                               35
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