Page 120 - BAYADA Our Brand Guide
P. 120
Recruiting Focus:
An example of connecting to a prospective clinician by email
We spend a lot of time and energy trying to find the right people, especially clinicians who can do this demanding work and carry our values into people’s homes. How we communicate with them should reflect our brand personality.
01 Reconnect
Thank you, personal touch, acknowledgment that we understand how valuable they are.
02 Remind
Talk about what they’ll find at BAYADA—and how we feel a connection to them, because they share what ‘comes from within.’
03 Reward
An invitation to belong, a call to action.
BAYADA
