Page 127 - BAYADA Our Brand Guide

Stakeholder:
Clients
Who are they?
Our clients are of all ages, ethnicities, cultures, and capacities, from mild to life-threatening conditions (acute and chronic). They may be new to home health care or not. But they share emotional complexity, and their relationships are affected by their health challenges. Regardless of their exact condition or the particulars of their journey, they’re unified by the compassion and quality of care they deserve.
Our clients and the clinicians who support them are our purpose.
We must do everything in our power to make obtaining home health care simple and easy to understand, and to alleviate pressure, confusion, and worry. Some clients may never have experienced real care, with clinicians who truly seek to know and understand them. This is where we shine.
Our clients are the people who trust us to enter their homes, hoping we bring with us real improvement to their lives. Yet the change is often as profound for us as it is for them. We aspire to serve as their trusted advisors, confidantes, and cheerleaders—in addition to providing exceptional care.
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Our Stakeholders: Clients