Page 14 - BAYADA Our Brand Guide
P. 14
Keepers of the Brand
Simply put, there are far fewer great brands in the world than there are successful companies. Many organizations are able to create a quality product or service,
but in order to truly thrive, mission-driven brands must stand for something bigger than themselves and rally their people around a clear, core purpose.
Our brand isn’t just a name, logo, website, tagline, or The BAYADA Way. The experiences we create, how we act and interact, the stories we tell—all leave a deep and lasting impression. A brand is a promise reflected by the people who fulfill it.
BAYADA
