Page 15 - BAYADA Our Brand Guide
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BAYADA is the 28,000+ people like yourself who carry out our mission, every day, through
the relationships they build.
Consumers no longer make decisions based solely on product selection or price; they’re assessing what a brand says, what it does, and what it stands for. They support companies whose brand purpose aligns with their beliefs. And they reject those that don’t.
Since 1975, BAYADA’s clear purpose has been to help every client have a safe home life with comfort, independence, and dignity. But our purpose is only as strong as the people in our organization who live it. BAYADA is the 28,000+ people like yourself who carry out our values and beliefs, every day, through the relationships they build.
Our people are our patent, our value proposition, and our single greatest advantage. You are the keepers of our brand and what makes us indispensable to our clients, our partners, our community. To
each other.
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Brand Overview
