Page 152 - BAYADA Our Brand Guide

An example of key messages and storytelling in an email to a case manager
It pays to remember: your prospects are in your mind every day, but the same does not apply in reverse. Here is a classic “gentle reminder” or “touch-base” email. The key here is to move the conversation forward by engaging them in storytelling that speaks to their needs, while offering BAYADA as a solution. Let’s get on their speed dial.
06 Subject line:
• Let’s talk again and cut your readmissions
• BAYADA cuts readmissions for a win-win-win * Please keep subject lines under 45 characters
Format:
01 Thank them for their time and remind them of your last interaction
02 Acknowledge that you understand their motivation/mindset
03 Offer BAYADA as a solution, backed by proof points or reasons to believe
04 Use storytelling, linking to a video or article/blog post to deeply
engage them
05 Add in a specific call to action
06 Don’t forget a compelling subject line
BAYADA