Page 27 - BAYADA Our Brand Guide
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In this current market environment and consumer context, our brand needs to:
• Help attract, recruit, and retain the best and brightest, and most culturally aligned talent
• Deliver an experience that lives up to our core values in our daily actions and interactions with
all stakeholders
• Convey our authenticity and sustain our unique culture through storytelling of what good looks like
• Position us as an attractive partner to other mission- aligned organizations that want to leverage our management, operating platforms, and strategic growth strategies to enhance their positive impact on the continuum of care, while helping patients experience a better quality of life
at home
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Brand Overview
