Page 25 - BAYADA Our Brand Guide
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Our branding ecosystem has grown significantly.
BAYADA employees are speaking to various stakeholders at multiple levels in differing ways.
Collectively, we are
telling our story, but
are we consistently and authentically conveying our BAYADA difference
in a way that resonates and separates us? Are we effectively illuminating the incredibly rare, tailored care we provide that makes us so unique?
Are we portraying our life-changing moments with their full, emotional, differentiating power— backing up our claims with real stories and “lifting off the roof” to provide proof of our authenticity and transparency?
In short, each of us has an opportunity to express our difference in a way that lives up to our brand ideals and The BAYADA Way
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Brand Overview
