Page 23 - BAYADA Our Brand Guide
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The industry is still maturing in some ways. Competitors could compete on:
• Price
• Outcomes
• Expertise
• Size
• Ease of service
But ultimately, they’re all stating the same difference: quality care, followed by location and availability.
No one is competing on the quality of their people.
Or their purpose.
That is BAYADA’s “white space”—our differentiator.
Home Health Care Competitors
Quality Care
People
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Purpose Location/Availability
Brand Overview
