Page 22 - BAYADA Our Brand Guide
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Our Competitive Landscape
The home health care industry is comprised of three agency types: • Local / “mom-and-pop” agencies
• National / regional agencies
• Captive / affiliated agencies (eg, health
The demand for home health care services has never been greater. Thanks to advances in medicine, the aging of the Baby Boomer generation, and an ever-increasing opportunity to provide care, the home health care market is now flooded with providers, ranging from mom-and-pop agencies to Wall Street-backed conglomerates.
Small agencies are being bought by large ones. Large agencies are consolidating to become mega holding companies. As this trend
continues, home care employees throughout the industry are confronted with uncertainty, and patient care too often becomes a distant second to the short- term interests and demands
of shareholders. As one of the industry’s largest national non- franchised nonprofit competitors, BAYADA attracts clients and referral sources via our strong brand recognition and hard- earned reputation for our commitment to our core values.
system-owned home care service)
BAYADA
