Page 21 - BAYADA Our Brand Guide

Our brand thrives in that coveted space of reputation and word-of-mouth.
This is not only true for clients, but clinicians,
who want to work where friends and loved ones have already found success (our best source of new talent
is our employee referral program); referral sources wondering who their fellow professionals rely on; payors, strategic partners, and other stakeholders.
Business as unusual
Then consider the current era we have spent more than four decades preparing for: we are a purpose-driven brand at a time in our economy when customers want to know who they’re buying from and what those
brands stand for. Conscious consumers support brands and organizations that reflect their values.
That’s why earning mindspace— consistently recommended for a reliable and remarkable experience— is essential to our brand’s unique value proposition. When people
find themselves needing home care services, we will stand out as the provider of choice. Consumers will think of us first and what makes us meaningfully different. And soon— as we prove the word-of-mouth true—they, too, will become a voice and vote of confidence to the next friend or family member in need
of a recommendation. When they pass the word, it will be BAYADA.
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Brand Overview