Page 3 - BAYADA Our Brand Guide

To do what you do best.
To do work you value and to feel valued for doing it.
To be someone important to someone in need.
To know deep down, at the end of today, that you’ve served a better tomorrow.
To love what you do.
To feel pride and joy in telling people that. Telling them why. What it means to bring your whole self to work.
You were who you are long before you worked here.
We saw who you are.
We saw high character, deep compassion, and extraordinary ability. You have what Mark Baiada calls “The Light”— we know it when we see it, because it illuminates the human truth of our connectedness. We saw the same spirit and shared values in each other.
We are brought together at BAYADA because the future
we want will take people like us to build.
We’re not just a company. We’re a movement.
And because we’re in it together, we all play an undeniable role in shaping the future of health care.
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Foreword