Page 5 - BAYADA Our Brand Guide
P. 5
04 Why nonprofit?
05 Communicating
our brand
06 Sharing our stories
07 What we do
08 Who's listening?
Our Lasting Legacy 48
Our Communication Standards
Your Role. Our Mission. 56 Moments That Matter 58 Brand Voice and Tone 61 Our Brand Personality 66
Our Storytelling
The Art of Storytelling 72 Shaping a Story 78 Ordinary to Extraordinary 82
Our Specialty Practices 90
Our Stakeholders
The Business of People 106 Clinicians 109 Clients 127 Referral Sources 143 Payors 159 Strategic Partners 175
Our Proof 188
09 Reasons to believe
Afterword
Bring Home the Gift 198
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TablIenotrfoCdounctieonts
