Page 7 - BAYADA Our Brand Guide
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We're all brand ambassadors at BAYADA.
Every day, we answer the question Why BAYADA? in big and small ways, in communicating to
our stakeholders: candidates, employees, clients, families, referral sources, payors, partners, and others. Everything we say about BAYADA represents the brand.
How do we aspire to be perceived and understood? What distinguishes us from others in our industry? Why should our clients feel secure when we walk into their homes and lives? How will our stakeholders know who we are and what we stand for?
We all need to have authentic answers to these questions. Let's explore them together.
7
Introduction
