Page 36 - BAYADA Our Brand Guide
P. 36
Our Brand Foundation and Structure
At the heart of our work is The BAYADA Way, the foundational principles of our culture and the guiding force behind everything we do. When our mission, vision, beliefs, values, and key actions were formalized in 2005 with the publication of
The BAYADA Way
document, they were intentionally quite client-centric.
The diagram here illustrates the current evolution of our brand. While our brand remains deeply rooted in The BAYADA Way, those of us doing this work today have come to realize that the spirit of it truly comes from within, and that
our ability to achieve our vision relies on having culturally aligned and engaged employees.
BAYADA
